Connecting WooCommerce to Instagram Explained

How to Connect WooCommerce to Instagram Shop

With nearly a billion monthly users, Instagram ranks among the most popular social media platforms worldwide. Its emphasis on photography and video makes it particularly enjoyable for visually-oriented individuals who love images and videos. When it comes to connecting WooCommerce to Instagram, WooCommerce development services matter a lot.

Instagram’s visual nature also makes it an excellent platform for marketing your company and building your brand. But did you know that you can connect your WooCommerce product catalogue directly to your Instagram photos? This integration allows you to showcase your products on Instagram and provides an easy way for your followers to purchase them.

In this guide, we’ll walk you through the steps to connect your WooCommerce store to Instagram and start selling products to your followers. While the process involves a few steps, it’s fairly straightforward and doesn’t require much time. Let’s get started!

What is WooCommerce?

WooCommerce stands as the most popular eCommerce plugin for WordPress, boasting over 3 million active installations. It’s a staple for virtually every WordPress site that sells products directly.

Numerous renowned brands rely on WooCommerce, including Weber grills, Airstream travel trailers, and the All Blacks, New Zealand’s national rugby team.

The flexibility of WooCommerce extends through various themes and add-on plugins, including our Astra WooCommerce theme, crafted to enhance your sales potential.

Discover more about integrating Astra with WooCommerce in our comprehensive guide.

Pairing WooCommerce with Instagram proves exceptionally potent, allowing you to seamlessly link your photos to products on your site. This capability is particularly valuable for customers who prefer to visualize products before making a purchase.

How to Connect WooCommerce to Instagram Shop

When you are ready to sell your WooCommerce products on Instagram, it’s time to know how to connect both the platforms. Let’s get started!

Step 1: Set Up WooCommerce

If you’re new to WooCommerce, the initial step is to set it up on your WordPress website.

Begin by downloading the WooCommerce plugin from the WordPress Repository.

Next, install the plugin and activate it on your WordPress site.

Finally, utilize the WooCommerce wizard to configure your store, payment method, and other essential settings. Given that your theme significantly impacts your store’s success, ensure it’s optimized for WordPress eCommerce stores, especially WooCommerce.

We suggest using our free Astra theme, tailored specifically for WooCommerce users.

Step 2: Setting Up Facebook Account and Creating Business Facebook Page

To create a Facebook page for your business, follow these steps:

1. Create a Facebook Account: If you don’t already have one, go to Facebook.com and fill out the form on the right-hand side to create an account.
2. Navigate to Facebook Page Creation: Once you have an account, go to Facebook.com/create. Select “Business or Brand” on the left-hand side.
3. Fill Out Business Information: Provide all the necessary information about your business, including its name, category, and description. Upload photos that represent your business.
4. Choose a Username: Create a username for your page, which will appear in the URL (e.g., facebook.com/YourUsername).
5. Publish Your Page: Once you’ve completed all the steps, click the “Publish Page” button to make your business page live.

Congratulations, you’ve successfully created a Facebook page for your business!

Step 3: Create a Business Manager

A Business Manager account on Facebook serves as a centralized hub for managing your business pages and the team members associated with them. This account is essential for assigning the Catalogue, which is a listing of items you intend to sell or promote on Facebook. Connecting Instagram to Facebook and, ultimately, WooCommerce requires the creation of this catalogue.

To create a Business Manager account, visit business.facebook.com/overview and click on “Create Account.” Follow the on-screen instructions to set up your account.

Step 4: Create a Catalogue

To create a catalogue, go to Facebook.com/Commerce Manager and select Get Started. After that choose create a catalogue as shown below:

Now choose eCommerce

Now choose connect ecommerce platform under upload method.

Select WooCommerce from dropdown menu.

Now, it’s time to download the plugin and follow the instruction to install the Facebook Pixel Extension on your WordPress.

Go ahead and install the plugin on your WordPress site and activate the same.

After activation, reach again to Facebook and click continue to reach out to confirmation page. After confirmation, you receive a confirmation message.

Step 5: Open Instagram App to Link Your Facebook Account

Continue the set up process and go to setting panel, Select account centre listed at the bottom of the page.

Step 6: Sign Up for Instagram Shopping

Now, let’s sign up for Instagram Shopping. Navigate back to the Settings panel on your Instagram account. Click on “Business,” then scroll to the bottom of the screen and select “Set Up Instagram Shopping.” Follow the prompts to complete the setup process.

On next screen, select a shop to your profile

Follow the steps and submit all your information. Facebook will take a few days to review your application before approving it.

In the meantime, ensure that your WooCommerce products are set up correctly with accurate and complete information. This includes product descriptions, prices, images, and inventory details.

Step 7: Create Instagram Post to Tag Your Product

Once your Instagram Shopping account is approved, it’s time to test it out!

1. Post a Photo: Upload a photo as you normally would. Ensure the image clearly displays the product you want to tag.
2. Tag Products: Click “Tag Products,” tap the area of the photo containing the product, search for it, and select it from your catalogue.

Voilà! Your WooCommerce product catalogue is now connected to Instagram. Now, anyone can tap on your photo to view and purchase the products featured in it.

Tips for Effective Product Tagging:

Limit Product Tags: Avoid tagging too many products in one photo. Stick to two or three per image to keep it easy to navigate.

Use Galleries: For posts that showcase multiple items, consider creating a gallery. This is especially useful for fashion companies displaying different pieces worn by a model.

Separate Posts for Multiple Products: If you have a large product catalogue, spread out your posts. Social media experts often recommend posting at least two or three photos per day.

By following these steps, you can effectively showcase your products on Instagram and drive sales through your WooCommerce store. In case, it seems difficult to perform the job, try finding help from WooCommerce development company and ensure they have website maintenance company services also.